Global Brain has invested in GEOFLA Inc., a company that provides solutions to increase the flow of people by leveraging incentives and gamification, as the lead investor

Global Brain has invested in GEOFLA Inc. (GEOFLA), a company that provides solutions to increase the flow of people by leveraging incentives and gamification, through its Meiji Yasuda Future Innovation Fund L.P. (Meiji Yasuda FIF) as the lead investor.

GEOFLA aims to contribute to regional economic development by creating new value in various locations and motivating people to go to various places through incentives and gamification. The company currently offers the “Prally” entertainment app, which incorporates mechanisms that make daily travel enjoyable, to generate the flow of people.

Global Brain has decided to invest in GEOFLA, highly recognizing its rich experience of management team and their ability to form alliances with various stakeholders and drive business development. Through this investment, Global Brain will collaborate with Meiji Yasuda Life Insurance Company and provide GEOFLA with multifaceted management support for the company’s future growth and business expansion.