Support
Experienced professionals in diverse fields work closely with portfolio startups.
Business Growth
We fully leverage our insights obtained through investing in over 300 startups. From informal discussions to hands-on support, we have a solid support structure for portfolio startups.
Strategy Design
- Selecting target market
- Researching competitors’ products/services
- Client interview
- Formulating business plan
- New product/service development plan
- Developing/operating OKR
Driving Collaborations
- Selecting/introducing partner candidates
- Implementing POC/trials
- Validating/monitoring benefits
- Applying successful examples to other companies
- Supporting overseas companies in entering Japanese market
Marketing
- Planning marketing strategy/measures
- Improving marketing funnel
- A/B test design
- Validating/analyzing benefits
- Improving ROI
- Researching Japanese market for overseas companies
PR
- Formulating PR roadmaps
- Branding
- Media relation
- Media training
- Launching and improving operation of owned media
- Improving SNS utilization
Sales
- Planning sales strategy/measures
- Improving sales funnel
- Interviewing clients about their issues/need
- Preparing for sales kits/documents
- Introducing prospective clients/visiting them with startups
Product Development
- Agile/scrum development support
- Development team building
- Branding for developer recruitment
- Product vision development
- System architecture
Business Infrastructure
Specialists in talent hiring, structure building, IT/labor/legal environment development, IP strategy, etc. continuously support portfolio startups in building business infrastructure according to their phase of business growth.
HR / Organization
- Introducing recruiting agencies/talent
- Offering hiring knowledge
- Mentoring management team
- Supporting middle management development
- Building organization/team structure
IT
- Information security management
- Driving digital transformation
- Building IT governance
- Corporate engineering
- Cybersecurity
IP Strategy
- Lectures on IP knowledge
- Building IP structure
- Surveys on IP environment
- Planning IP strategy/measures
- Supporting application filing
Exit Strategy
Professionals with experience of a number of IPOs and M&As support portfolio startups in executing an ideal exit strategy.
IPO
- Pursuing fair value
- Equity story development
- Offering structure support
- Continuous support for IR/capital policy
- Advice on corporate governance
M&A
- Structure design
- Selecting/approaching possible buyer
- Adjusting interests of parties concerned
- Contract execution support
Branding / Creative
In collaboration with Sony Design Consulting Inc., we support startups in developing branding and creative products to accurately provide information of the company and products.
Consulting
- Visualizing management strategy
- Solving business issues/creating value through design
- Brand communication
- Creative direction
Management
- Organizational management
- Providing evaluation/KPI tools
- Personnel development
Design
- Product design
- UI design
- Graphic design
Sony Design Consulting Inc.
Since its inception in 1961 as Sony’s in-house design department, Sony Design Consulting Inc. (Sony Design Consulting) has been providing solutions from a design perspective to both inside and outside Sony Group.