Global Brain has invested in CUSTA Inc. (CUSTA), the provider of the global customization platform "CUSTA," through its Global Brain Flagship Fund IX as the co-lead investor. Customized products, such as corporate gifts, apparel, and printed materials, play a pivotal role in fostering relationships between businesses and individuals. However, the industry has historically struggled with structural inefficiencies, including opaque pricing and delivery timelines, convoluted ordering processes, and high barriers to small-lot production. These challenges are not localized but are prevalent structural issues affecting the global customization industry. Global demand for customized products is surging, with the market projected to grow from approximately JPY 70 trillion in 2024 to JPY 90 trillion by 2030. The Asia-Pacific region, in particular, is poised to become the world's largest market. However, as demand scales, existing inefficiencies in ordering, production, and distribution—along with significant information asymmetry—are expected to intensify. To address these universal industry challenges, CUSTA develops and provides "CUSTA," a global platform that streamlines the creation and ordering of customized products. The company currently focuses on the high-growth Southeast Asian market. In Malaysia and Singapore, CUSTA has already established one of the industry's largest product lineups with over 5,000 items and has fulfilled orders for over 500,000 items cumulatively (as of January 2026). Leveraging this expertise and track record, CUSTA is building a global customization platform that provides people worldwide with one-stop access to the customization ecosystem. Global Brain has decided to invest in CUSTA, highly recognizing its vision, excellent management team, attractive product, and the market's growth potential. Through this investment, Global Brain will actively support CUSTA to contribute to its business growth.

About CUSTA

Location: Tokyo HQ: Shibuya-ku, Tokyo, Japan
Malaysia HQ: Kuala Lumpur, Malaysia
Representative: Yudai Takagi
Founded: November 2025
URL: https://custa.com

About Global Brain

Location: Tokyo, Japan
Representative: Yasuhiko Yurimoto
Founded: January 1998
URL: https://globalbrains.com

Global Brain has invested in CUSTA Inc., a provider of a global customization platform, as the co-lead investor