Global Brain has invested as the lead investor in be-FULL, Inc. (be-FULL), a company providing PX Cloud to analyze meetings and support management with AI, through Shinhan-GB FutureFlow Fund L.P. (SHGB) that is jointly managed with Shinhan Venture Investment Co., Ltd. (Shinhan Venture Investment). With a mission to “bring mutual appreciation to all people and organizations,” be-FULL provides PX Cloud, an AI-powered management support platform. Based on AI-powered meeting analysis, the platform offers features such as follow-up and recommendations, “Good & More” feedback, AI-generated meeting minutes, and skill visualization, enabling continuous management improvement in daily operations. be-FULL has a track record of successful implementations at major corporations, delivering results such as reduced meeting times, improved employee engagement, and enhanced management quality. The company has also garnered high acclaim both domestically and internationally, having been selected for the Microsoft’s startup support program, chosen as the Japanese representative for the Ministry of Economy, Trade and Industry’s J-StarX, selected for the Tokyo Metropolitan Government’s startup support program, and awarded the CIOReview APAC Award. Amid a shrinking workforce and diversifying work styles, Japanese companies are seeing a rapidly growing need to improve organizational productivity and advance talent management. In particular, the development, evaluation, and support of middle management have become common management challenges for many companies. Looking ahead, the importance of leveraging technology in the field of talent management is expected to grow further, driven by the widespread adoption of generative AI and increasing corporate interest in talent development and organizational strengthening. Through this funding round, be-FULL aims to advance product development, talent acquisition, and the strengthening of its sales infrastructure, with the goal of becoming a leading company in the management tech sector. Global Brain has decided to invest in be-FULL, highly recognizing its unique products, track record of successful implementations at major corporations, and growth potential in the expanding management tech market. Going forward, Global Brain will actively support be-FULL’s business expansion and efforts to enhance its corporate value.

About be-FULL

Location: Chuo-ku, Tokyo, Japan
Representative: Ryota Iwai
Founded: June 5, 2024
URL: https://befull-lifedesign.com/
(Available only in Japanese)

About SHGB

Name: Shinhan-GB FutureFlow Fund L.P.
General Partners: Shinhan Venture Investment Co., Ltd. and Global Brain Corporation

About Global Brain

Location: Tokyo, Japan
Representative: Yasuhiko Yurimoto
Founded: January 1998
URL: https://globalbrains.com

Global Brain has invested in be-FULL, Inc., a company providing PX Cloud to analyze meetings and support management with AI, as a lead investor