Global Brain has made an additional investment in Free Standard Inc. (Free Standard), the provider of the recommerce platform Retailor, through its KURONEKO Innovation Fund, a corporate venture capital fund of YAMATO HOLDINGS CO., LTD. This round of funding was also joined by MF-GB Fund 3 L.P. (Mitsui Fudosan &Innovation Fund), a corporate venture capital fund of Mitsui Fudosan Co., Ltd. Free Standard operates under the mission of creating a new free standard of consumption. The company develops and provides Retailor, a platform that enables brands to easily launch their own recommerce business (resale of pre-owned goods). It provides an end-to-end solution for recommerce operations, covering everything from buyback and inspection to cleaning, photography, storage, and shipping. In addition to the brands’ physical stores and e-commerce sites, items are sold through ReLIKE—Japan's first curated shop specializing in brand-certified pre-owned goods—operated by Free Standard through both physical stores and an e-commerce site. Unlike conventional secondary market platforms (such as flea market apps), Retailor allows for the buyback and sale of brand-official pre-owned goods. This creates new customer touchpoints without compromising brand value, providing safe and high-quality experience for both sellers and buyers. As the retail and fashion industries face an urgent need to shift away from mass production/consumption toward sustainability, Free Standard addresses these challenges through technology and its unique logistics. Global Brain has decided to additionally invest in Free Standard, highly recognizing its deep domain expertise in recommerce and its ability to build unique operations that align with brands’ challenges. Through this investment, Global Brain will actively support Free Standard to ensure that Retailor is adopted by more brands and that official recommerce becomes a standard practice worldwide. Note: Global Brain announced its investment in Free Standard through its KURONEKO Innovation Fund in July 2022.
https://globalbrains.com/en/posts/invested-in-free-standard

About Free Standard

Location: Shibuya-ku, Tokyo, Japan
Representative: Takao Harimoto
Founded: August 7, 2020
URL: https://freestandard.co.jp/
(Available only in Japanese)

About KURONEKO Innovation Fund

Name: KURONEKO Innovation Fund L.P.
General Partner: Global Brain Corporation
Limited Partner: YAMATO HOLDINGS CO., LTD.
Fund Size: JPY 5 billion

About Mitsui Fudosan &Innovation Fund

Name: MF-GB Fund 3 L.P.
General Partner: Global Brain Corporation
Limited Partner: Mitsui Fudosan Co., Ltd.
Fund Size: JPY 15 billion

About Global Brain

Location: Tokyo, Japan
Representative: Yasuhiko Yurimoto
Founded: January 1998
URL: https://globalbrains.com

Global Brain has made an additional investment in Free Standard Inc., the provider of the recommerce platform Retailor