Global Brain has invested in NOIN, Inc. (NOIN), a company running cosmetics e-commerce “NOIN”, through its KDDI Open Innovation Fund III (KOIF III).

NOIN provides the cosmetics e-commerce app and website “NOIN” where there are over 15 thousand cosmetic products, and they support the users through various original articles such as easy-to-understand makeup tutorials and product reviews. They have already attracted over 2.5 million downloads and 1 million monthly active users. Also, NOIN develops and provides the private brands, hair oil “tioo” and makeup items for Family Mart “söpö”, by analyzing users’ purchase behavior data.

Global Brain fully supports the company to create a new experience of the cosmetic industry.

* The information contained in the news releases is current at the time of publication. Products, service fees, service content and specifications, contact information, and other details are subject to change without notice.

About NOIN, Inc.

Location
JUNCTIONspace, 6-35-3, Jingumae, Shibuya, Tokyo
Representative
Ken Watabe
Founded
Nov 2016
URL
https://noin.shop/

About KOIF III

Name
KDDI Open Innovation Fund III
General Partner
Global Brain Corporation
Fund Size
20 Billion JPY

About Global Brain

Location
Tokyo, Japan
Representative
Yasuhiko Yurimoto
Founded
January, 1998
URL
https://globalbrains.com/