Global Brain has invested in miive, Inc., a provider of the employee benefits platform "miive" that supports the establishment of flexible benefits programs

Global Brain has invested in miive, Inc. (miive), a provider of the employee benefits platform "miive" that supports the establishment of flexible welfare programs, through its Meiji Yasuda Future Innovation Fund L.P. (Meiji Yasuda FIF).

miive is a startup that offers a points-based employee benefits platform called “miive,” which utilizes pre-paid VISA cards and a mobile app. As human capital investment is becoming increasingly important for companies due to a shrinking population and diversifying work styles, employee benefits that companies provide need to be diversified, but there are not many services that cater to emerging needs. On the platform provided by miive, companies can set up where to use and how to use the points based on their own benefits programs, which allow the employees redeem points simply by paying with the dedicated card. “miive” resolves a variety of issues faced by the companies, such as enhancing benefits for employees to respond to the inflation, differentiating themselves from competitors in recruitment and retention rate, offering same benefits across branches, and reviewing existing benefits.

The service has been widely used by large and small companies in a variety of industries since the launch in 2022. With more than 90% monthly utilization rate among employees, miive enables clients to automate the operation of complex systems and monitor their usage and effectiveness in real time, helping clients to develop useful employee benefits programs and achieve valuable human capital investment. In the future, miive plans to further grow through business alliances with various partners, while expanding functions such as “miive coupon” which contributes to relieve the financial burden of employees.

Global Brain has decided to invest in miive because of the competitiveness and uniqueness of its product. Through this investment, Global brain will contribute to the business expansion of miive in collaboration with Meiji Yasuda Life Insurance Company.