Global Brain has invested in Lanchester Co. Ltd. (Lanchester), which provides “MGRe”, a SaaS-based platform specializing in the mobile app marketing, as the lead investor through its GB-VII Growth Fund Investment Limited Partnership (GB-VII).
Lanchester’s “MGRe” is a SaaS-based platform for the mobile app marketing, providing comprehensive suite of features from app development, management of customer communications, to customer data analysis. Lanchester has supported various leading players in retail and B2C services, in the deeper understanding of their customers and implementation of the optimal and personalized OMO communications by integrating multiple channels and customer experiences such as real shops, e-commerce services, and customer support via its mobile app.
Global Brain has highly evaluated Lanchester’s deep insights and excellent capabilities in mobile app development and customer relations marketing. Global Brain also recognizes the significant possibilities of their newly released platform “MGRe”, while we see more and more importance of mobile apps in our daily communications. Global Brain will leverage its deep knowledge and experience by having led a number of SaaS-based startups and will support its growth and challenges.
About Lanchester
- Location
- Tokyo
- Representative
- Kentaro Tashiro
- Founded
- June 2007
About GB-VII
- Name
- GB-VII Growth Fund Investment Limited Partnership
- General
- Partner Global Brain Corporation
About Global Brain
- Location
- Tokyo, Japan
- Representative
- Yasuhiko Yurimoto
- Founded
- January, 1998