Global Brain has invested in kikitori Co., Ltd., which provides “nimaru”, a DX tool of agricultural product distribution operation both for farmers and distributors, through its Norinchukin Innovation Fund L.P. (NCIF).

In the agricultural product distribution, a growing need for digital transformation (DX) is observed due to the structural change in the distribution channel or the work style reform in Japan. In response to such a situation, “nimaru” serves as a DX infrastructure with a smartphone or tablet for those engaged in the agricultural product distribution. This service enables them to efficiently and visualize daily transactions without traditional analog operations such as FAX or manuscript papers. Its simple UI/UX with LINE and its connectivity with enterprise backbone systems, which enables large-scale automation of operation, are the main features of “nimaru”, resulting in the growing number of users in distributors since its launch in September 2019.

Global Brain has decided to invest in kikitori, thinking highly of its deep knowledge and experience in agricultural product distribution and its strong passion for realizing DX of the industry. Global Brain will proactively leverage its resources to support kikitori to generate deep social impact in our daily life or to farmers through DX of the industry.

About kikitori Co., Ltd.

1-31-7, Hakusan, Bunkyo-ku, Tokyo
Masaki Uemura
March 2015

About NCIF

Norinchukin Innovation Fund L.P.
General Partner
Global Brain Corporation