Global Brain has invested in Joywell Foods, Inc. (Joywell Foods), a startup developing sweet plant proteins in our modern diets, through its KIRIN HEALTH INNOVATION FUND (KHIF) and Norinchukin Innovation Fund L.P. (NCIF).

Joywell Foods is a food technology and consumer goods company leveraging microbial fermentation to unlock the power of sweet plant proteins in our modern diets. Sweet proteins, derived from exotic fruits and berries that evolved to provide sugar-like sweetness without sugar, are over 2000x sweeter than sugar, much lower in calories, and don’t impact blood sugar levels. Offering a better tasting and healthier alternative for the modern-day sweet tooth, Joywell Foods’ sweet protein platform presents a category-defining brand opportunity to change the role of sugar in our favorite foods. To learn more, visit joywellfoods.com.

Over the past 12 months, Joywell Foods has been scaling its sweet protein platform, developing consumer products, and gearing up for launch. Henceforth, Joywell Foods continues to accelerate research and development, and scale-up and commercialization across its entire sweet protein platform.

As the “alternative sugar” market is rapidly expanding due to increasing human health and environmental protection needs, Global Brain sees huge potential in Joywell Foods’ technological capabilities, speed of product development, and successful team. Global Brain will continuously leverage its resources to assist Joywell Foods’ market penetration and international business expansion.

About Joywell Foods

Location
California, United States
CEO
Ali Wing
Founded
2014
URL
https://www.joywellfoods.com/

About KHIF

Name
KIRIN-GB Fund I L.P.
General Partner
Global Brain Corporation
Fund Size
JPY 5 billion

About NCIF

Name
Norinchukin Innovation Fund L.P.
General Partner
Global Brain Corporation

About Global Brain

Location
Tokyo, Japan
Representative
Yasuhiko Yurimoto
Founded
January 1998
URL
https://globalbrains.com/