April 28, 2025

Global Brain has invested in 10X, Inc., a provider of cloud-based software, as the co-lead investor

Global Brain has invested in 10X, Inc. (10X), a provider of cloud-based software, through its Global Brain Flagship Fund IX as the co-lead investor.

This round of funding was also joined by KDDI Open Innovation Fund III (KOIF III), Canon Marketing Japan MIRAI Fund (Canon MJ MIRAI Fund), and TAKANAWA GATEWAY Global Co-Benefits Fund L.P. (TAKANAWA Fund).

10X is committed to its mission of Unlocking the Future of Retail by addressing the structural challenges faced by the retail industry, such as population decline, labor shortages, and delays in digital transformation. The company’s online grocery support platform called Stailer has been adopted by major retail chains, achieving rapid growth with an annual gross merchandise volume (GMV) in the tens of billions of yen and a GMV growth rate of approximately five times the market average. Many retailers using Stailer have also seen improvements in profitability, and 10X is highly regarded not only for providing a system but also for its commitment to sustainable business support. With this latest funding round, 10X plans to further enhance Stailer and accelerate the development of new digital transformation products for the retail sector.

10X has a proven track record in the challenging domain of online grocery, combined with deep expertise in retail operations and exceptional product development capabilities. Global Brain has decided to invest in 10X, resonating with the company’s steadfast approach to fundamentally transforming the retail sector—a key part of societal infrastructure—even in the face of a rapidly changing market environment. Through this investment, Global Brain will actively support 10X in achieving its next stage of growth.

About 10X

Location
Chuo-ku, Tokyo, Japan
Representative
Masatake Yamoto
Founded
January 2020
URL
https://10x.co.jp/
(Available only in Japanese)

About KOIF III

Name
KDDI Open Innovation Fund III
General Partner
Global Brain Corporation

About Canon MJ MIRAI Fund

Name
Canon Marketing Japan MIRAI Fund L.P.
General Partner
Global Brain Corporation

About TAKANAWA Fund

Name
TAKANAWA GATEWAY Global Co-Benefits Fund L.P.
General Partner
Global Brain Corporation

About Global Brain

Location
Tokyo, Japan
Representative
Yasuhiko Yurimoto
Founded
January 1998
URL
https://globalbrains.com