Global Brain has made an additional investment in kikitori Co., Ltd., a company that provides “nimaru,” a digital transformation tool for both farmers and distributors

Global Brain has made an additional investment in kikitori Co., Ltd. (kikitori), a company that provides “nimaru,” a digital transformation (DX) tool for both farmers and distributors, through its Norinchukin Innovation Fund L.P. (NCIF).

In agricultural product distribution, there is a growing need for DX due to the structural change in the distribution channel and work style reform in Japan. To address this, “nimaru” serves as a DX infrastructure for those engaged in the industry. The service enables them to streamline and visualize daily transactions using smartphones, etc. instead of traditional analog approach using FAX and manuscript papers. Since its launch in October 2019, the business has been growing, with more than 80 distributors and 5,000 farmers nationwide from Hokkaido to Kyushu using the tool every day.

Global Brain has decided to additionally invest in kikitori, highly recognizing its deep knowledge and experience in agricultural product distribution and its strong commitment to achieve DX of the industry. Global Brain together with The Norinchukin Bank will support the further business expansion of kikitori.