August 06, 2014

Global Brain’s portfolio company 5Rocks to merge with Tapjoy, a California-based mobile ad-tech platform provider

Global Brain announced today that its portfolio company 5Rocks, Inc., a Korea-based mobile game analytics and marketing platform provider, closed a merger transaction with Tapjoy, inc., a California-based mobile ad-tech platform provider.

Yasuhiko Yurimoto, President and CEO of Global Brain, joined 5Rocks as an advisor, immediately after the investment in August 2013. For one year since the investment, Global Brain has provided 5Rocks with full-range of growth assistance including implementation of Japan-entry, strategic partnerships and global growth strategy.

Global Brain highly appreciates the merger of the two companies which enables the new consolidated company to provide further enhanced service at global scale.

Global Brain will continue to assist the new company for their further growth, by utilizing Global Brain’s extensive network with Japanese and foreign large corporations.

About Tapjoy, inc.

Tapjoy is a leading ad-tech and app-tech platform that delivers user engagement and monetization opportunities through predictive analytics to drive maximum lifetime value for app publishers, while delivering valuable, engaged consumers to some of the world’s biggest brand advertisers.
Tapjoy has a reach of more than 450MM (July, 2014) mobile users each month and the Tapjoy Mobile Value ExchangeR model allows users to receive premium content in exchange for their engagement with advertisements.
Tapjoy is backed by top-tier investors, including J.P. Morgan Asset Management, Rho Ventures, North Bridge Venture Partners, InterWest Partners and D.E. Shaw Ventures. Headquartered in San Francisco, the company also has offices in New York, Los Angeles, Chicago, Santa Barbara, Atlanta, Boston, London, Beijing, Shanghai, Seoul and Tokyo.
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