October 15, 2014
Global Brain invests Series B in AdNear, a leader in location-based mobile advertising
The “GB-V Growth Fund Investment Limited Partnership” managed by Japanese venture capital firm, Global Brain Corporation (President & CEO: Yasuhiko Yurimoto), has invested in Singapore and Bangalore-based AdNear Pte. Ltd. (Founder & CEO: Anil Mathews), a leading mobile big data company that uses location based audience profiling technologies for intelligent and targeted mobile advertising
Historical location data combined with user behavior and other statistics generate powerful audience insights. By applying its unique technologies, AdNear has profiled more than 320 million users across Asia Pacific, which enables highly efficient targeted advertising with a significantly high conversion rate. AdNear has demonstrated the benefits of profile-based targeted advertising through various successful mobile ad campaigns it has executed for major global brands and large regional retail chains such as P&G, Woolworths, Audi, Unilever, BMW, Vodafone, Ford, Samsung, and IKEA.
Global Brain has invested in the Series B financing round of AdNear with Telstra Ventures, a subsidiary of Australia's leading telecommunication provider, and incumbent investors, Sequoia Capital and Canaan Partners. The total investment amount of the round is US$19 million, and this is the largest investment in Asian ventures for Global Brain ever. Global Brain will assist AdNear in entering the Japanese market.
Global Brain thinks highly of AdNear’s superior technologies and its experienced team, and believes that AdNear is on track to becoming a leading player in the global ad-tech market in the near future.
About AdNear Pte. Ltd.
AdNear is a leading location intelligence company that leverages historical location and context to power data driven marketing for advertisers. The company’s data platform is built on top of proprietary technology, giving it the strength of location awareness without the need for GPS or operator assistance.Founded in 2012, AdNear is now headquartered in Singapore with a presence across Australia, South East Asia, Japan and India. To date, the company has reached a massive 320+ million device users and has works with marquee brands such as P&G Woolworths, Audi, Unilever, BMW, Vodafone, Ford, Samsung, and IKEA.
For more information, please visit:http://www.adnear.com
About Global Brain Corporation
Global Brain is a Tokyo-based independent venture capital founded in 1998, which focuses on seed to middle stage IT startup companies in Japan and foreign countries. It currently manages 5 funds with total amount of $300 million. It is well known for its intensive hands-on style investments with dedicated in-house business support team, and also known for growth hack assistances utilizing its extensive network with large corporations.Further information is available at: http://www.globalbrains.co.jp/english/