October 25, 2017
Global Brain invests in BASE FOOD, a Japan-based Food Tech startup which is a D2C player dealing with “BASE PASTATM”, nutritionally complete food
Global Brain invested in BASE FOOD Inc. (CEO: Shun Hashimoto), a Japan-based developer/ seller of nutritionally complete food, through its GB-VI Growth Fund Investment Limited Partnership. BASE FOOD has developed and has sold “BASE PASTATM”, which is a nutritionally complete pasta.
BASE FOOD has developed nutritionally complete food since their foundation in April 2016 under their mission of “Make people’s life healthier by innovating staple foods” and in February 2017, BASE FOOD started selling “BASE PASTATM”. By distributing what they developed by themselves online and collecting the voices from their consumers, BASE FOOD has carried on trials and errors to make “BASE PASTATM” better, and as a result of the effort, the total number sold has risen to 40,000 in around half a year since its launch. BASE FOOD will, as a pioneer in the nutritionally complete food industry and in the Japanese food tech industry, enhance their function of development and marketing to innovate what people would have, and consequently, their overall lifestyle.
Global Brain will leverage its resources to support BASE FOOD on developing their business, including building partnership/ alliances with its potential clients internationally and domestically.
About BASE FOOD
- Company name
- BASE FOOD Inc
- HQ
- 2-7-7 Ohashi, Meguro-ku, Tokyo, Japan
- Founder/CEO
- Shun Hashimoto
- Founded
- April 2016
About GB-VI Growth Fund Investment Limited Partnership
- Name
- GB-VI Growth Fund Investment Limited Partnership
- General Partner
- Global Brain Corporation
- Fund Size
- USD ~200M (JPY 20Bn)
About Global Brain
- Company name
- Global Brain Corporation
- HQ
- 10-11 Sakuragaoka-cho, Shibuya-ku, Tokyo, Japan
- Representative
- Yasuhiko Yurimoto
- Founded
- January 1998
Note: “nutritionally complete” is based on Japanese nutrition labelling standards (adult, published by the Ministry of Health, Labour and Welfare in 2015). “BASE PASTATM” contains approximately 33% of what designated in nutrition labelling standards per serving (excluding calorie, natrium and carbohydrate), and accordingly, 100% with three