Tokyo, Japan – The “GB-V Growth Fund Investment Limited Partnership” managed by a Japanese venture capital, Global Brain Corporation (President & CEO: Yasuhiko Yurimoto), has invested in Singapore-based Eyeota Limited (Founder & CEO: Kevin Tan), a provider of an audience targeting data and data management technology in Asia-Pacific, Europe, and Australia.
The digital advertizing market has evolved rapidly since the real time bidding and programmatic ad buying have been pervasive, and the demand for audience data is rapidly increasing.
Eyeota provides a data marketplace that helps publishers, agencies, and advertisers to build, segment, monetize, and protect their audience data. The company's solution helps data owners to maximize their audience data revenues and help data buyers find the audience they want on their choice of inventory and maximize their campaign results.
Eyeota was founded in 2010 and has offices in Berlin, Düsseldorf, London, Melbourne, Singapore, Sydney and Tokyo.
Global Brain has invested $3million in Eyeota, and led a $7million Series A financing round as a lead investor for the first time outside Japan, and supported Eyeota’s Japan entry.
Global Brain highly appreciates Eyeota’s experienced team and unparalleled technologies, and believes the company will become one of top tier players in the global digital advertising industry.
About Eyeota Eyeota is the global leader for local audience data with over 1.5 billion unique profiles. Eyeota provides marketers with the data they need to reach the right online audiences and cut campaign waste whilst also enabling publishers to monetize their audiences more widely. In addition, our data delivers deep audience insight to both marketers and online publishers to help them understand their customers in a new way – as human beings. Eyeota supplies third party audience data to all major global and regional ad buying platforms, trading desks, DSPs, DMPs and ad networks. The company was founded in 2010 and has offices in Berlin, Düsseldorf, London, Melbourne, Singapore, Sydney and Tokyo. For more information, please visit www.eyeota.com.
About Global Brain Corporation Global Brain is a Tokyo-based independent venture capital founded in 1998, which focuses on seed to middle stage IT startup companies in Japan and foreign countries. The company has offices in Tokyo, San Francisco, Singapore, and Seoul. It currently manages 5 funds with total amount of $250 million. It is well known for its intensive hands-on style investments with dedicated in-house business support team, and also known for growth hack assistances utilizing its extensive network with large corporations. Further information is available at: http://globalbrains.com/en/
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