Global Brain has invested in Beer and Tech Inc. (CEO: Norihisa Morita), a Japan-based e-commerce startup dealing with plants and flowers, through its GB-VI Growth Fund Investment Limited Partnership. Beer and Tech has operated two businesses; firstly, an e-commerce website specializing in plants and flowers called “HitoHana” and secondly a plant-/ flower-consignment sale business called “HitoHana for Business”.

By operating “HitoHana”, Beer and Tech has tried to disrupt the existing distribution structure of plants and flowers to embody its corporate mission of making consumers happier by providing a flower outlet where consumers can be aware of what they really want and can get it. After launching “HitoHana” a year ago, Beer and Tech has already been one of the top plant-/ flower-related e-commerce services in Japan.
From now on, Beer and Tech will reinforce “HitoHana for Business”, as well as “HitoHana”, to ensure not only consumers can enjoy their service but also businesses could make the most of its services.

Global Brain will leverage its resources to support Beer and Tech on developing their business, including building partnership/ alliances with its potential clients internationally and domestically.

About Beer and Tech

Company name
Beer and Tech Inc
HQ
802-2 Shimane, Nishi-ku, Saitama, Saitama, Japan
Norihisa Morita
Norihisa Morita
Founded
August 2014
URL
https://hitohana.tokyo/

About GB-VI Growth Fund Investment Limited Partnership

Name
GB-VI Growth Fund Investment Limited Partnership
General Partner
Global Brain Corporation
Fund Size
USD ~200M (JPY 20Bn)

About Global Brain

Company name
Global Brain Corporation
HQ
10-11 Sakuragaoka-cho, Shibuya-ku, Tokyo, Japan
Representative
Yasuhiko Yurimoto
Founded
January 1998
URL
http://globalbrains.com/en/